December 3, 2021
Neovia, a new benchmark in the road surfacing sector, is born
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Sorigué, a leading corporate group in technology, services, engineering, construction and materials, and Rubau, a leading company in construction, contracting and property development, present Neovia, a new brand specialised in road surface production and paving, operating in the province of Girona.
Neovia was born from Sorigué and Rubau's commitment to providing high quality asphalt production services backed by their more than sixty years of experience and strong reputation in the construction sector.
This is reflected in its brand identity, created together with Summa Branding.
The name conveys and combines the new company's innovative spirit. Neovia is aware of and connected to its surroundings, and has environmental issues at the heart of its proposal, with a clear, modern and direct reference to its activity.
As for visual identity, the letter 'o' stands out, converted into a roller compactor, a symbol of the brand and the company's activity. Red and maroon have been chosen as the brand's colours to represent both the high temperatures of the asphalting process and the identity of Girona, the new company's main area of operation.
Neovia manufactures and markets hot and cold asphalt mixes, as well as emulsions and mixtures of all types and their by-products. The company can also supply and lay the asphalt mixes using various existing techniques. For this, Neovia has two asphalt plants, one located in Calonge and the other in Girona.
Neovia was born from Sorigué and Rubau's commitment to providing high quality asphalt production services backed by their more than sixty years of experience and strong reputation in the construction sector.
This is reflected in its brand identity, created together with Summa Branding.
The name conveys and combines the new company's innovative spirit. Neovia is aware of and connected to its surroundings, and has environmental issues at the heart of its proposal, with a clear, modern and direct reference to its activity.
As for visual identity, the letter 'o' stands out, converted into a roller compactor, a symbol of the brand and the company's activity. Red and maroon have been chosen as the brand's colours to represent both the high temperatures of the asphalting process and the identity of Girona, the new company's main area of operation.
Neovia manufactures and markets hot and cold asphalt mixes, as well as emulsions and mixtures of all types and their by-products. The company can also supply and lay the asphalt mixes using various existing techniques. For this, Neovia has two asphalt plants, one located in Calonge and the other in Girona.
The company can also carry out conservation and maintenance services for roads, motorways, tracks, pipelines and all kinds of infrastructures and buildings.
About Sorigué
Sorigué is a business group that was founded in Lleida in 1954. The company is currently a benchmark in the sectors of water technology and engineering, services, construction and materials, with a firm commitment to innovation, the circular economy and giving back to society.
With its 2015-2017 and 2018-2020 strategic plans, the company has approached growth from a sustainable perspective and fostered a responsible business model based on the generation of knowledge through innovation and digitalisation, people and their talent, communication, and environmental and social commitment as the foundations of its work.
About Rubau
Construcciones Rubau is a multinational company with more than 50 years of experience, efficiently and sustainably operating in the infrastructure sector through construction, contracting, conservation and maintenance of all kinds of projects, from civil engineering to construction works.
Together with this activity, Rubau is diversifying and expanding new business areas focused on promoting a comprehensive service to its clients and taking full advantage of the company's capabilities to ensure the sustainability of the business.
About Sorigué
Sorigué is a business group that was founded in Lleida in 1954. The company is currently a benchmark in the sectors of water technology and engineering, services, construction and materials, with a firm commitment to innovation, the circular economy and giving back to society.
With its 2015-2017 and 2018-2020 strategic plans, the company has approached growth from a sustainable perspective and fostered a responsible business model based on the generation of knowledge through innovation and digitalisation, people and their talent, communication, and environmental and social commitment as the foundations of its work.
About Rubau
Construcciones Rubau is a multinational company with more than 50 years of experience, efficiently and sustainably operating in the infrastructure sector through construction, contracting, conservation and maintenance of all kinds of projects, from civil engineering to construction works.
Together with this activity, Rubau is diversifying and expanding new business areas focused on promoting a comprehensive service to its clients and taking full advantage of the company's capabilities to ensure the sustainability of the business.
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