The Sorigué Group presents its new corporate image
The presentation coincides with the 60th anniversary of the company.
November 15, 2014
The Sorigué Group unveils its new corporate identity, a symbol of its new start aiming to unify all the business areas and culture of the business group under a single brand. This presentation coincides with the celebration of its 60th anniversary in the business.
The new image is the first step in the evolution of Sorigué’s corporate strategy, driven by a generational change in the leadership of the group. Ana Vallés, president of the group, points out that "the new brand highlights its identity and the history of the company, which embodies the new business strategy based on a commitment to bring together all the business lines creating synergies while optimizing internal resources".
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