This week, the Sorigué Group has presented its new logistics and land transport specialist: Conexis – Land Transports. This newly created brand was founded with the vocation of offering logistics and transport services for all kinds of materials in the Spanish market.

Conexis – Land Transports is part of Sorigué's constant evolution and pursuit of excellence to deliver value to its customers. This represents the commitment of the Group, whose head office is located in Lleida, to staying ahead of the curve in the development of its services, and respond to the evolution and demands of the market.
 

The work of this new brand identity has been performed in collaboration with the branding companySumma.The brand values are directly related to its activity through the concept of connection. In a direct and modern way, it appeals to the idea that any point of the region is connected thanks to the services offered by Conexis. The term 'Land transports' completes and accompanies the name, highlighting and establishing the company’s activities.

As for the color scheme, the company has opted for blue, a color used in highway signage and transport infrastructures, and also in reference to the corporate color of Sorigué; and for orange, the color of energy, vitality and movement, a choice that enhances visibility on the road, since orange complements blue.